Scania players guinea pigs in prep for an Ipo
If I owned a virtual-goods company such as Facebook, LinkedIn, Nexon, Zwinga, etc... and was looking to go public to cash in on my ownership stake, I would want to do 2 things:
1) Inflate the number of active users
2) Stress-test my servers to assure stakeholders that we are prepared to scale up after they invest X millions/billions.
I'd run as many campaigns as possible to verify the number of active users (useful in determining a value of my company), as well as prove we have a solid technical foundation that can meet and exceed the demands of the robust (and unreasonable) growth we're projecting in our investor pitches.
I'd host some sort of series of events that caused as many users as possible to come out of hibernation to collect a peak user-load statistic that can be sold as the expected user base. I'd offer some sort of virtual good that had a marginal cost of 0, but would encourage a peak load.
If our infrastructure handled it, great. If not, we'd keep hosting such 'events' until we got it right. Each time recording 'sustained concurrent user loads' of some sickly overinflated number- all the better to overvalue my company with to potential investors.
Sounds like quite the good business idea.
I wonder if anyone at Nexon has ever though of holding such a series of events that encourages such peak user loads...
6 Comments • Newest first
[quote=Harukikun]I didn't understand a word but i love you. <3[/quote]
Thank you?
I'm just trying to say that Nexon's using Hot Times as a way to test 2 things:
1) Server Capacity
2) Active users
They can use those as part of their reasons who the public (you, me, our mommies and daddies) should buy their stock when it starts being sold soon.
Us players, despite all our rage, are still just rats in the cage.
Also, it makes Scanians want to buy world transfers, which boosts Nexon's revenue.
Not so much a marketing genius because it's quite obvious for me at least, but kudos to you sir ^_^ . I had the words, you filled them.
I didn't understand a word but i love you. <3
[quote=lulnuts]Sorry if i sound stupid but.. whats an ipo and why would they be doing this[/quote]
Initial Public Offering.
"Going Public"- selling stock in your company for the first time.
Nexon has already filed the preliminary documents to start to explore this option.
The stress-tests/sustain-load tests of the last month or so seem to be exactly the type of tests you'd run to generate interest with investors.
Sorry if i sound stupid but.. whats an ipo and why would they be doing this
obviously nexon is doing these hot times to peak out their servers, or for other stuff regarding that
why else would they do it only for a minute at an easily game accessible hour and day